When I first joined Strand Marketing back in February, I took over our key accounts in the RF/microwave industry and, I’ll admit, I was a little concerned that I might not fit in at IMS in Montreal. While my previous position was in the complex financial services industry, now I’m managing more technology-type shows and I was a little lost with all of the new terminology that was being thrown around when I arrived—diodes, modules, cable assemblies, attenuators… What? I’ve learned a lot in the last few months leading up to my first IMS show, not the least of which is that engineers do, in fact, have a great sense of humor and are more open to creative marketing ideas than one would think. While I’ll admit to being relieved to have June behind me, nothing could have felt more gratifying than to witness all of our hard work pay off in the form of stopping some incredibly smart people in their tracks.
