TT electronics has restructured its North American sales operations to create an integrated sales and marketing team to represent the company's component business units to its customers. The new TT electronics North American Sales Operation will be responsible for the sales and marketing of BI Technologies, IRC Inc., OPTEK Technology, Semelab and Welwyn Components products in the Americas.

"Under the new sales organization, TT electronics rep firms and distributors will be able to sell the entire range of component division products, providing our customers with 'one-stop shopping' for TT electronics components," said Steve Wade, Vice President of Sales and Marketing for TT electronics. "This unified sales structure will allow us to deliver the latest products and technologies from our business units, as well as seamlessly provide technical support and application assistance to our customers' engineering teams."

The new TT electronics organization will include regional and distribution management, along with specific managers assigned to key accounts and markets. TT electronics component divisions' integrated product offering includes a comprehensive range of optoelectronics, passive components, and power and RF semiconductors.