RFMW announced that it has completed a significant brand refresh. At RFMW, 20 years of RF and microwave expertise has been elevated by adding power management products — leading to a refresh of the company image to accommodate the new, complementary product offerings.

Since its inception, RFMW has meticulously hired and educated its sales force to evolve with the ever-changing RF and microwave industry. RFMW’s insight into technical design challenges and requirements helps customers make intelligent component selections for their product designs. The new branding keeps the original RFMW name that the company has been known for in the industry while adding an updated look to accommodate the new power management division.

The new division’s technical team, led by Technical Marketing Manager Kirk Barton, will address power management products and applications with the same high level of specialization and focus as the existing RF division. The company has already been hiring for this division and will continue to do so as the portfolio expands.

“As many of our RF supplier companies expand their offerings to include power management solutions, they need a reliable distribution partner to ensure the highest quality services to our mutual customers,” said Joel Levine, president of RFMW. “That’s where we come in. We’re proud to be able to support the new product lines available from our supplier partners. By creating a new, focused power management team, we will deliver the same kind of expertise and specialization that we have been providing the RF industry for 20 years. The Value Add that our experts supply as part of our Value-Added Distribution strategy will now be available to customers needing state-of-the-art power management solutions.”

Power conversion, power management semiconductors and other complementary components are available on the RFMW website.