Low cost smartphones, defined as smartphones with a wholesale ASP below $200, are increasingly appearing in OEM and operator portfolios in both emerging and developed markets. The low hanging fruit for low cost smartphones is to drive smartphone adoption in emerging markets where handset subsidization and disposable income are scarce. Market intelligence firm ABI Research forecasts low cost smartphone shipments to grow from 238 million in 2013 to 758 million by 2018, driven by the low penetration of smartphones and large subscriber bases found in BRIC countries.