Items Tagged with 'strategy'

Tektronix, Inc., a leading worldwide provider of measurement solutions, launched a new logo and brand strategy, marking the most significant change in its visual identity in 24 years. Founded in 1946, Tektronix is one of the most iconic companies in the electronics industry. On the eve of the company’s 70th anniversary, the refreshed logo pays homage to this herita

Smith Marketing Services, based in Ithaca, N.Y., announced it has hired John P. Hoeschele as creative director. Hoeschele will contribute to development of marketing and creative strategies for the company’s national and regional clients, which include New York Air Brake (a Knorr Bremse company), the Corning Museum of Glass, Rochester Gas & Electric, among others.

Anokiwave Inc., an innovative provider of highly integrated core IC solutions for mmWave and AESA markets,  announced the latest addition to its leadership team with the appointment of Carl Frank to the position of vice president of business development. This appointment comes at a time of strategic expansion for Anokiwave.

At a Keysight Technologies press conference held at EDI CON China on April 15, which was aimed primarily at the Chinese press Liz Ruetsch, Keysight Technologies strategic marketing manager, based in Beijing, China, focused on the development of 5G technologies.

 Radio Waves, a Smiths Microwave company, announced its new customer engagement strategy and focus on enhancing the customer experience with Radio Waves products.