As editors, we get to participate in company and product briefings quite often, so I thought I would start covering them here as interesting tidbits beyond the typical product or press releases. They get much more in depth than the news items so they can provide additional insights.

I talked with Elektrobit (now EB) last week about their new emulator platform, EB Propsim F8, and was very impressed with its capability to test all current and future cellular standards including real air interface conditions that the standards do not necessarily cover. It supports the current standards in place plus 3G/WiMAX/LTE/4G in one box, has the widest RF bandwidth up to 125 MHz with MIMO (up to 8x8), highest number of channels (2-8 physical and 4-32 logical), highest delay range (up to 1.5 sec), supports baseband interface and actual measured network radio propagation emulation. This product was recently announced the other day in conjunction with WiMAX World in Chicago.

As an ex-marketing communications person, I really like their newer branding as EB. The colors and style really work to present them as a modern, high tech company. They really seem to have the leading edge products for their markets.