International marketing for RF and microwave takes more than tact, cultural sensitivity and linguistic aptitude. It also takes a back-up plan. If you think that’s not the case, consider air travel in the US last week. We saw how a perfectly ordinary day can go crazy when one determined guy inside the FAA’s Chicago Center cancelled travel plans for millions. Travel normalcy is making a comeback, but the incident demonstrates why ‘business-as-usual’ isn’t always usual these days.