If it were five years in the future, would you be reading this blog  or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their Internet marketing strategies will do so at their peril.

SLN founded the video department, or what I like to call the “show and tell” department, to keep up with the need for short, high quality videos for web, social media, video channels and e-mail marketing. As marketers, we are putting more emphasis on content that can tell a story. Video is the perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy and marketers can measure.

Video as a medium allows you to express yourself and your business in any number of different ways to appeal to your targeted clients. A 30 second video allows you to

• Communicate effectively
• Entertain and influence buyers
• Dominate search results
• Bring products and services to life
• Increase conversions.

Video needs to be part of your marketing mix!

Visit our video reel that includes some great demo samples from IMS 2015.

Enjoy.