Do you seek to consolidate your position as an industry / niche leader, strike off in a bold-new market, invest in a new IC process or foundry, or finally bring that great new technology to market? I call these the evolve options for a tough economy. Or do you hunker down and wait for things to blow over? "But doing nothing beyond hunkering down simply isn't an option. I feel like I'm sitting in the middle of a railroad track,” says Mr. Davis of Umpqua Bank in the BusinessWeek article , Smart Management for Tough Times, that we've been discussing over the past few weeks. “Standing still is how you kill the company.”
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