As this month's WaveGuide makes its way over the internet and into your e-mail inbox, many of you are deeply immersed in creating marketing literature, data sheets and booth graphics for the upcoming season of trade shows. Whether your company’s engineering department orchestrates the release of new products to coincide with industry events or not, these gatherings represent the best opportunity to promote your latest solutions. While some traditionalists may wait until the event to make big announcements, it is advantageous to announce major releases before the trade show, enticing attendees with a pre-view of products and avoiding getting lost in the noise.