As worldwide Mobile Broadband Traffic heads toward 200 Exabytes per year, operators deploy 4G LTE, LTE-A, plead for spectrum, and try to manage usage through policy and pricing. The physics of mobile broadband radio do not follow Moore’s Law of digital scaling, so leading-edge operators are ready to address the physical realities of small cells. Nevertheless, the question remains; why not deploy carrier grade Wi-Fi with the small cells?