One of the top 10 system-on-chip (SoC) design companies in Taiwan has taken an ARC® license. The new customer is incorporating ARC International's low power solution into cellular baseband designs targeting the worldwide cellular handset market. The company chose ARC IP because it could custom tailor the performance, while achieving the small size and battery efficiency demanded of chips servicing the growing global handset market.
Research firm iSupply estimates that worldwide mobile handset baseband semiconductor revenue will rise to $16 B in 2008. To remain competitive in this market, handset chip vendors are using inventive single-chip solutions that will enable their customers to provide differentiated cellular products to consumers.
"Our new Taiwan-based customer is the latest example of how ARC's solutions are being integrated into high volume consumer electronics devices," said Paul Holt, ARC's vice president of its SoC products business unit. "ARC IP is well known for its ability to enable unique products that provide high levels of differentiation. The result is a device that can more easily compete in a crowded marketplace at higher price points. We're very pleased to welcome this new customer to the growing list of ARC licensees, and to be an important part of their cellular baseband strategy."
