Wireless communications specialist Nordic Semiconductor and Nu Horizons Electronics Corp. have announced a North American extension of their existing pan-Asian distribution agreement, which was agreed in October 2005. The expansion of the distribution partnership covers distribution rights in the United States, Canada and Mexico for the company’s wireless communication ICs.
The extension is a natural progression for Nordic, a fabless semiconductor company specializing in cost effective, power-efficient wireless communication solutions, and Nu Horizons, a global distributor of advanced technology active components and system solutions.
Commenting on the expanded agreement, Svenn-Tore Larsen, CEO of Nordic Semiconductor ASA, said, “We are pleased to broaden Nordic’s relationship with Nu Horizons.” He added, “Nu Horizons’ strong global demand creation efforts, world-class fulfillment capabilities, engineering support and in-depth product and solutions expertise made expanding into North America the next logical step in our long-term partnership.”