Fairview Microwave introduced an enhanced e-commerce website aimed at optimizing customer experience. This upgraded platform facilitates easier product discovery and improves access to resources for Fairview’s customers.

The revamped Fairview Microwave website retains all the familiar features customers depend on, such as the RF Cable Designer™, comprehensive data sheets, detailed engineering drawings and 3D models. It also introduces new enhancements designed to empower customers with the tools necessary to support their projects and find the right products, right away:

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Fairview Microwave
  • Enhanced Cable Designer: The RF Cable Designer has been updated with an intuitive interface to give customers a seamless experience
  • AI-Powered Search: The upgraded search engine is now powered by AI to help customers find the products they need whether searching by product name, product number or keyword
  • Enhanced Navigation: The robust site navigation now offers multiple pathways to explore Fairview’s extensive product range, complementing the company’s standard product category selections
  • Improved Order Tracking: New order tracking offers real-time updates on a customer’s order status, from processing and shipping to delivery, ensuring customers can monitor their orders every step of the way
  • Complete Order History: Customers that have created an online account will now have access to their entire order history, including online and offline orders, through the customer portal
  • Technical Resources: The new Technical Resources section includes the latest tips, guides and industry insights through Fairview’s blog, white papers, technical articles, brochures, searchable FAQs and more.

“We are very excited to launch this new website that will make it even easier for our customers to shop our wide selection of products that are in stock and ready to ship same-day with enhanced functionality and faster checkout,” said Chief Digital Officer Michael Kirschner. “Our goal is to meet the immediate needs of our customers every day, and by investing in new systems and technology we can provide our customers with a seamless digital experience that helps them find and purchase the products they need without delay.”