TowerJazz announced the launch of a new brand identity to reflect the company’s global presence and strength, and highlight its focus to provide the highest value analog semiconductor solutions. The new brand identity launched on March 1, 2020 and will include updates to the company’s brand name, vision, mission, values, logo, tagline, website and graphic design approach.

The company brand name will be Tower Semiconductor and include all of the company’s worldwide subsidiaries, in addition, the company logo and tagline
were replaced and the new website, www.towersemi.com, was launched. 

The company’s rebranding process is aligned with its strategic road map to provide the highest value analog semiconductor solutions. This is supported by the Company’s focus on being a trusted long-term partner with a positive and sustainable impact on the world through innovative analog technologies and manufacturing solutions.

“We are very excited to announce our new company brand. Over the past years, we have grown and greatly evolved, becoming a strong global company. We established a leading presence in exciting and growing analog markets through continuously providing exceptional technology and manufacturing solutions, high-level expertise and talents, while keeping a youthful mindset focused on innovation and creativity,” said Russell Ellwanger, Tower Semiconductor CEO. “Our strong commitment to the company’s value vectors of partnership, impact, leadership and innovation with excellence as the core of everything we do defines a future benefitting employees, customers, suppliers, partners and shareholders.”