Strand Marketing, a B2B marketing and advertising agency, is pleased to announce a wrap-up highlight reel filmed during the high-frequency electronics industry’s latest trade show, Electronic Design Innovation Conference (EDI CON) 2016, held in Boston September 20-22. The clip, now available on Strand’s Microwave Minutes YouTube channel, features new product highlights from several exhibitors, including Millitech, Rohde & Schwarz, Keysight, Innovative Microscopes, Reactel and more.
According to show organizers, Horizon House, publishers of the Microwave Journal as well as the newly released Signal Integrity Journal and managers of the European Microwave Week conference, the first-ever EDI CON USA was a success.
“We are very pleased with our first EDI CON USA, which exceeded our expectations in number of exhibitors and submitted abstracts for the
conference program. We appreciate the support of the EDI CON USA exhibitors, received very positive feedback from conference attendees, and look
forward to building on these strengths for next year,” said Ivar Bazzy, President of Horizon House. “Our attendance exceeded that of our first event in
China, which has experienced double-digit growth year on year. We expect the same type of trajectory for our U.S. event.” EDI CON China will hold its fifth event April 25-27, 2017, in Shanghai, China and EDI CON USA will be back in Boston on September 11-13, 2017
Unlike Strand’s recent production from the International Microwave Symposium, "In Case You IMS’d It” in San Francisco this year, which was shot on hi-def equipment with a professional West-Coast crew, the EDI CON reel was shot with a Canon Vixia HF G20 hi-def handycam by agency brand director, David Strand.
“We've spent 2016 experimenting with and developing several video techniques and approaches,” said Strand. “Our goal is to always have a few solid video approaches locked down—ranging from low-budget to high-end—for our clients to choose from for their lead-gen and brand-building campaigns.”
For more information about Strand Marketing visit www.strandmarketing.com.