| Letter From the Publisher | | 'Tis the Season Carl Sheffres, Publisher, Microwave Journal It is the month of December, and thoughts naturally turn to the holidays and time off with family and friends. It is also crunch time for 2012 budgeting and strategic planning for next year. At Microwave Journal, we have expanded our portfolio of advertising and marketing opportunities to help you formulate an effective integrated marketing program for the year ahead. Full Story click here
| Marketing Tips & Trends | |
Eight Social Business Mistakes to Avoid as You're Planning for 2012 Andria Elliott, Corporate Content Manager, National Instruments It is the end of the year when many businesses take a deep breath, reflect on success and shortfalls from the current year, and begin planning for 2012. Before you jump into your social media and business plans, consider these all-too-common pitfalls. These are mistakes I've made myself over the years or mistakes I've seen other organizations make. Full Story click here Innovative Combinations of Print and Digital Media Pat Hindle, Technical Editor, Microwave Journal New innovative combinations of print and digital media are being developed to maximize marketing effectiveness. By using demographic information, inserts or outserts can deliver targeted information and be personalized with QR codes and other links to add mobile and digital marketing to a campaign. Full Story click here
| Upcoming Editorial & Webinars | |
Looking Swell in 2012 David Vye, Editor, Microwave Journal Judging by the end of year activity among our advertisers and the flurry of articles submitted for next year, I would say 2011 ended with a bang and 2012 looks to continue the momentum. Our editorial commitments for product features are booked through April and much of our technical content and special reports are defined as well. In addition, the first quarter of the year has several noteworthy trade shows (MWC, DesignCon, Satellite, CTIA), which usually means new product announcements and industry news to report on. Full Story click here
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Interested in writing an article for the Marketing Tips and Trends section? Let us help you get the word out. Email us! January 2012 Issue Advertiser Bulletin available here (PDF Download) 2012 Media Kit Guidelines for writing technical articles Upcoming Event
RF/Microwave Zone at CTIA Wireless May 8-10, 2012 New Orleans, LA Microwave Journal is pleased to announce the 4th annual RF/Microwave Zone pavilion at CTIA Wireless 2012. For more information, contact Kristen Anderson at (781) 619-1940 or e-mail: kanderson@mwjournal.com Join Us On:
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