On 1 October 2010 HUBER+SUHNER AG launched an e-commerce site. The platform has been adapted to geographical and market-specific distributors and offers customers a simple online ordering option in combination with a targeted selection of suppliers and product information.

This modern ordering platform has begun with a complete product range for testing and measurement solutions such as measurement cables (Sucoflex and Sucotest), adaptors and resistive components. The platform has initially been launched with distributors Distrelec and FC Lane. It will be progressively extended with further product lines and from 2011 the range available for ordering online will be extended to further markets and distributors.

When designing the e-commerce platform, HUBER+SUHNER focused specifically on customer requirements. Aspects such as the efficient processing of small unit volumes, quickly finding products and improved product availability for engineers and purchasers were at the forefront of the company’s efforts. Moreover, the platform communicates product and company information and offers additional functions for project and order management.